Nav gives customers effortless accounting with Layer

metrics

> 25%

adoption within three months of launch

< 8 weeks

from kickoff to launch

FACT SHEET

Founded

2012

Industry

Financial services

Company

Private, 150+ employees

Headquarters

Draper, UT & San Mateo, CA; distributed workforce

nav.com

Overview

Nav is a complete financial health platform for small businesses. At Nav.com, small business owners have a dedicated space for building and managing their business and personal credit, tracking cash flow patterns, and understanding their financing options before they apply. Since 2012, more than 2.5M small businesses have trusted Nav with improving their financial health.

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With Layer, Nav now offers accounting directly within their platform. Nav customers can categorize expenses, track profitability, and prepare for tax time, all within Nav.

Challenge

Nav noticed that many of their customers were struggling to understand their business profitability and organize their business finances for tax time.

‍

Customers needed an easy way to separate business vs. personal activity within their accounts and assign the proper expense categories to their business transactions.

Solution

Nav partnered with Layer to launch accounting seamlessly integrated into their existing Cash Flow Health dashboards.

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Nav’s accounting automatically ingests transactions from customers’ financial accounts and uses AI-powered expense categorization to assign recommended categories to each transaction. Nav customers can confirm these categorizations and view interactive reports on their profitability right within Nav.

"Our customers are our number one priority, and every day we work to ensure that our platform has the information and tools that they need to reduce friction in their small business. Layer’s API and UI components let us quickly create the exact accounting experience we wanted and needed to give our customers. Layer really delivered; we’re glad they are our partner."

Levi King

Nav CEO, Co-founder & Chairman

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Customer impact

In addition to handling all the complexities of accounting, Layer’s platform helped Nav launch quickly. Nav used Layer’s embedded UI components to release their first version of accounting in less than 8 weeks.

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Since launch, over 25% of active Nav Prime customers have adopted accounting. Nav customers now have the financial organization and real-time visibility they need to maximize their growth.

Contact us to get started with Layer

Launch a complete SMB accounting product in weeks that drives customer engagement and revenue.

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